Consumer Behaviour (Part of SCTP)
About This Course
Organisations today need to adopt a more customer-centric focus by analysing how consumers make decisions in an ever-changing, dynamic environment. In this module, learners will examine major stages of the consumer decision making process and explain how this process is shaped by external and internal influences. Learners will also be able to describe the role and applications of consumer behaviour in the market place. This module prepares learners to think and work as marketers by providing a deeper understanding on consumer insights. Organisations today need to adopt a more customer-centric focus by analysing how consumers make decisions in an ever-changing, dynamic environment. In this module, learners will examine major stages of the consumer decision making process and explain how this process is shaped by external and internal influences. Learners will also be able to describe the role and applications of consumer behaviour in the market place. This module prepares learners to think and work as marketers by providing a deeper understanding on consumer insights.
What You'll Learn
1. Identify and describe the role of consumer behaviour by considering the ‘what’ and ‘why’ of consumer behaviour in an evolving environment.
2. Examine major stages of the complex consumption process based on the factors that influence the consumers’ decision-making process.
3. Explain how the consumption process can be shaped by examining internal and external factors.
4. Describe the changes that shape consumption behaviour by reviewing their impact on marketing strategies and plans.
Entry Requirements
No Minimum Requirements for work experience or education qualification