Market Research & Intelligence (Part of SCTP)
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2026061729
S$382
Original: S$1,274
Save S$891
About This Course
Gaining relevant and actionable consumer insights is critical for any business to succeed in a highly competitive landscape. Tech-driven market research methodologies and insights enable companies to become more productive in engaging their customers. In this CmU, learners will acquire fundamental research concepts, methodologies, and technologies to address research problems and derive valuable insights. Upon completion of this CmU, learners will be equipped with the skillset to design a research study, collect and analyse the data, and present the findings via data visualisation methods and storytelling techniques.
What You'll Learn
At the end of this CmU, learners will be able to:
1. Develop a market research plan by reviewing the problem statement, qualitative and quantitative research methodologies, sampling techniques and incorporating the various stages of the market research process.
2. Recommend strategies to improve a specific business problem by analysing primary and secondary datasets.
3. Communicate key research findings by using data visualisation tools and storytelling techniques.
4. Provide recommendations to business and marketing decisions using insights from digital research tools and technology.
1. Develop a market research plan by reviewing the problem statement, qualitative and quantitative research methodologies, sampling techniques and incorporating the various stages of the market research process.
2. Recommend strategies to improve a specific business problem by analysing primary and secondary datasets.
3. Communicate key research findings by using data visualisation tools and storytelling techniques.
4. Provide recommendations to business and marketing decisions using insights from digital research tools and technology.
Entry Requirements
No Minimum Requirements for work experience or education qualification
Course Details
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