Digital Marketing & Analytics (Part of SCTP)
About This Course
New digital technologies have fundamentally reshaped marketing practices and brought about changes in the ways that companies engage consumers. In this digital age, businesses are constantly evolving the way in which they measure, plan and implement digital marketing campaigns to keep ahead of competition and capitalise on opportunities online. This module provides learners with opportunities to evaluate the changing digital marketing landscape and build a strong foundation in the core concepts of digital marketing. Learners will gain an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns. They will also glean meaningful consumer insights through the use of different digital marketing platforms and analytics tools.
What You'll Learn
1. Describe the trends and developments in the business landscape by considering the importance of digital marketing.
2. Explain the impact of digital marketing technologies on businesses by considering the opportunities and barriers to the adoption of digital marketing.
3. Analyse the emergence of new content marketing and data storytelling techniques by drawing consumer insights from different online marketing platforms.
4. Explain ways to measure the performance of digital marketing campaigns by using digital marketing analytics tools.
5. Develop digital marketing campaigns for real-life business by applying digital marketing communications tactics and analytics tools.
Entry Requirements
No Minimum Requirements for work experience or education qualification