Principles of Marketing (Part of SCTP)
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2026061731
S$382
Original: S$1,274
Save S$891
About This Course
Marketing practices are continually refined in all industries to build strong brands and achieve profitable customer relationships. In this module, learners will acquire fundamental marketing concepts and techniques to develop value-driven market offerings. There will be opportunities to conduct market research, glean market insights and make the best possible tactical and strategic decisions for brands based on the company’s business objectives. Learners will also design a customer-driven marketing plan for a product launch by applying the Marketing Mix (Product, Price, Place and Promotions) strategies.
What You'll Learn
At the end of the learning unit, learners will be able to:
1. Examine the business environment by collecting marketing information to improve a product marketing plan.
2. Design customer-driven marketing programs to build customer relationships and capture value for a firm by applying the marketing mix strategies.
3. Explain how consumers think about and behave towards an organisation and its market offerings by reviewing the consumer buying influences and processes.
4. Explain how firms make customer-driven marketing strategy decisions with reference to market segmentation, targeting and differentiation for maximum competitive advantage.
1. Examine the business environment by collecting marketing information to improve a product marketing plan.
2. Design customer-driven marketing programs to build customer relationships and capture value for a firm by applying the marketing mix strategies.
3. Explain how consumers think about and behave towards an organisation and its market offerings by reviewing the consumer buying influences and processes.
4. Explain how firms make customer-driven marketing strategy decisions with reference to market segmentation, targeting and differentiation for maximum competitive advantage.
Entry Requirements
No Minimum Requirements for work experience or education qualification
Course Details
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