Advocacy and Representation for Trade Associations
About This Course
Through this course, participants will explore the principles, strategies, and challenges considerations involved in various advocacy and stakeholder management efforts. They will also develop practical skills in crafting persuasive messages, , tailoring messages to resonate with different stakeholders, and leveraging various communication channels to support their campaigns.
What You'll Learn
advocate for members’ needs and interests through relevant platforms, and to implement effective engagement strategies to strengthen relationships with the stakeholders.
Entry Requirements
This programme is designed for existing secretariat of Trade Associations and Chambers of Commerce (TAC) who wish to pivot and/or gain better understanding of advocacy, how to represent members' needs through effective engagement and relationship management with relevant stakeholders. It is also open to members of the general public with an interest in Trade Association Advocacy & Representation.