Modular Certificate in Tourism Management (part of Diploma in Business Practice (Hospitality & Tourism Management)-PCM)
About This Course
The Modular Certificate in Tourism Management (MC4) comprises 180 hours of training, covering the following modules:
• Leisure Operations & Management (45 hours)
• Customer Experience Design (45 hours)
• Digital Marketing (45 hours)
• Tourism Innovation Project (45 hours)
What You'll Learn
⦁ Develop guest experience strategies by applying design thinking and mapping customer journeys across various tourism touchpoints.
⦁ Evaluate the effectiveness of digital marketing campaigns using marketing analytics tools and content strategy frameworks.
⦁ Devise a tourism innovation proposal by integrating knowledge of experience design, digital marketing, and sustainability.
Entry Requirements
1. Minimum of 3 GCE ‘O’ Level credits, including English, Mathematics and at least 1 year of relevant working experience;
2. NITEC with GPA ≥ 3.5 OR
GPA ≥ 3.0 and at least 1 year of relevant working experience;
3. Higher NITEC with GPA ≥ 2.0 OR
GPA ≥ 1.5 and at least 1 year of relevant working experience;
4. NITEC in Services / Technology with GPA ≥ 3.5 and at least 1 year of relevant working experience;
5. Higher NITEC in Services / Technology with GPA ≥ 2.0 and at least 1 year of relevant working experience;
6. Relevant WSQ Advanced Certificate (or higher), and at least 1 year of relevant working experience and Workplace Literary & Numeracy (WPLN) at Level ≥ 6.
7. Others - At least 2 years relevant work experience (subject to interview/assessment).
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on competency readiness.