WSQ Mastering Google Analytics 4 (GA4) Course
About This Course
This course is designed for marketing professionals, digital analysts, and business decision-makers who want to harness the full potential of Google Analytics 4 (GA4) to make smarter, data-driven decisions. Whether you're transitioning from Universal Analytics or looking to sharpen your skills in event-based tracking, this course equips you with the practical know-how to implement GA4 effectively and extract meaningful insights from your customer and campaign data.
From setting up custom tracking to using advanced analysis tools and ensuring compliance with data privacy regulations, you'll gain the skills needed to turn raw data into actionable strategies that drive growth.
What You'll Learn
* Demonstrate how Google Analytics 4 metrics and interface features help interpret marketing outcomes collate across different channels.
* Set up GA4 tracking elements and organise collected data for analysis.
* Interpret GA4 insights to understand sales patterns, audience preferences, and emerging trends.
* Design custom dashboards and advanced GA4 tools to measure campaign performance and consumer behaviour indicators.
* Comply with privacy laws requirements for collecting and managing user data in GA4 responsibly.
This course equips you with the hands-on skills and analytical mindset needed to implement GA4 effectively, extract meaningful insights, and drive data-informed marketing strategies in a privacy-conscious digital landscape.
Entry Requirements
Academic Requirement
- Minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
Language Proficiency
- Have an English language proficiency equivalent or higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.
Experience
- Aged 21 and above,
- Able to operate computer functions; and
- 1 - 2 years of work experience recommended to optimize learning experience
If you do not meet the minimum entry requirements, please contact our Admissions Team and we will assess on a case-by-case basis.