Google & YouTube Marketing Course
About This Course
This course is designed for marketing professionals, digital strategists, entrepreneurs, and content creators who want to harness the full potential of Google and YouTube to run effective, data-driven advertising campaigns. Whether you're managing a brand, supporting a client, or growing your own business, this course equips you with the practical skills to structure ad campaigns, select the right formats, monitor performance, and optimise results with confidence.
Through hands-on guidance and real-world case scenarios, you’ll learn how to align your campaign setup with marketing objectives, use data to refine your approach, and make decisions that maximise ROI across Google’s advertising platforms. By the end of the course, you’ll be able to plan and execute campaigns that not only reach your audience but also drive measurable results.
What You'll Learn
* Apply campaign planning methods to organise Google Ads with structured ad groups, keyword sets, and budget parameters that support specific
* Develop suitable ad formats and test campaign configurations to optimise performance before launch.
* Monitor campaign delivery and analyse metrics and competitor actions to inform optimisation efforts.
* Interpret data and user feedback to enhance ongoing campaigns and propose improvements for future initiatives.
This course will equip you with the skills to confidently plan, launch, and optimise performance-driven Google and YouTube ad campaigns, supporting measurable digital marketing outcomes across industries.
Entry Requirements
Academic Requirement
- Minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
Language Proficiency
- Have an English language proficiency equivalent or higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.
Experience
- Aged 21 and above,
- Able to operate computer functions; and
- 1 - 2 years of work experience recommended to optimize learning experience
If you do not meet the minimum entry requirements, please contact our Admissions Team and we will assess on a case-by-case basis.