Communicate your Innovation Story through Story Mapping (part of SCTP)
About This Course
The course will harness the use of online software and e-templates to create story maps for interactive media and effective business message design. Story Mapping is often used as part of a company’s Digital Marketing strategy and Branding Management to communicate its product/service value to consumers through its website, social media and e-commerce platforms. It is also an integral tool used in the Design Thinking (DT) process and articulation of final business strategy.
What You'll Learn
- Use story mapping to discover tangible value in innovative products and services
- Use story mapping tools to create a pathway for creating powerful customer or user-focused stories
- Create a story map to tell your company's or your personal innovation story for a proposal or pitch!
Entry Requirements
All Singaporeans and Singapore Permanent Residents aged 21 years old and above
Target applicants to have: -
1. GCE ‘O’ level (with minimum 3 credits including English and Mathematics) OR
2. NITEC or Higher NITEC learners in any discipline OR
3. WSQ Advanced Certificate (or higher) OR
4. Diploma Graduates or higher in any discipline
Recognition for Prior Learning (RPL)
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness.
• Suitable applicants who are shortlisted may have to go through an interview. The Polytechnic reserves the right to shortlist and admit applicants.