Creative Event Strategy Optimisation with GenAI
About This Course
This short course is designed for current sales and event professionals looking to enhance their skills in optimising creative event strategy through adopting Generative Articial Intelligence.
Learners will discover how to plan and implement successful events using a blend of traditional methods and cutting-edge tools. Key highlights include mastering budget forecasting with Artificial Intelligence (AI) tools, gaining hands-on experience with Google Sheets for financial tracking, and learning how to leverage experiential marketing techniques to create memorable brand experiences.
Whether you’re planning your first event or refining your sales and event skills, this course will help you unlock the full potential of your event strategy with adoption of Generative AI tools.
What You'll Learn
1. Determine and apply the key components in planning and implementing events with a creative event strategy to optimise sales opportunities.
2. Develop an event concept to achieve sales excellence and generate higher revenue with basic digital budgeting tools and data analytics introductions
3. Incorporate experiential planning in branding, marketing, and communications with basic Artificial Intelligence (AI) usage.
4. Develop methods for strategic partnerships and collaborations for long-term impact.
Entry Requirements
Basic computer literacy – Able to operate a computer, use a web browser, faimiliar with basic use of Microsoft (Excel, Word or Powerpoint) and/or Google Suite (Sheets, Docs and slides) manage files (e.g., saving and uploading documents on Google Drive) and no prior experience in analytics and/or Generative AI tools required.
No prior event planning experience required however some basic understanding of event management principles would be beneficial.