AI Video & Image Creation

About This Course

Learn AI content creation for video and image: generative AI prompt engineering, image and video generation, and the production workflow behind commercially usable, platform-ready content.
Most people who try these tools get one impressive result and then cannot repeat it. The difference between dabbling and producing is creative direction, and that is what this course teaches. You will learn to construct prompts the way a creative director writes a brief: subject, style, medium, lighting, mood, and composition, with negative prompts and weighting, refining prompts and parameters over iterations until the output matches the intent. That is prompt engineering practised properly, and it is the spine of everything else.

You will put it to work generating images in OpenArt.ai. AI content generation for visual art images starts with knowing what you want: identifying the style of the image to be produced, finding the descriptive terms that prompt for it, and holding that style across a whole set using reference images and templates, so the results are consistent enough for commercial and brand work.
Video follows naturally. Through AI content generation for videos, you will create footage from text-to-video and image-to-video models, direct motion, character animation, and storytelling, build avatar and presenter videos, add ElevenLabs voice, edit in CapCut, and learn to spot AI video failure modes before a client does.

Then it all comes together as a working production: taking a creative brief through generation, evaluation, and iteration to delivery, running the production operations that get assets export-ready for Instagram, LinkedIn, TikTok, and YouTube. Along the way you will deal honestly with AI ethics and governance: IP, copyright, disclosure, platform labelling, and Singapore's AI governance framework and IMDA guidance.

By the end, you will take an AI content brief from idea to platform-ready delivery at a professional standard.