TikTok Shop & Live Streaming Commerce
About This Course
TikTok Shop combines short-form video, LIVE streaming, and full in-app checkout into a single commerce channel where products find buyers through content rather than search. For businesses, this is a structurally different way to sell: discovery on the For You Page, persuasion through video and LIVE interaction, and purchase without ever leaving the app. This course exists because selling well on TikTok Shop requires capabilities that search-based ecommerce never demanded.
This course covers the TikTok Shop ecosystem end to end: seller account setup, storefront configuration, and product listings built with a five element framework so products surface in TikTok search and convert. Trainees formulate social media strategic plans for the channel, script and produce shoppable product videos with the hook, problem, solution, and CTA structure and in-video product tagging, and develop customer acquisition strategies that attract new customers through organic discovery and a sustained content calendar.
It also develops the higher-conversion disciplines of the platform. Trainees plan, script, and run a structured TikTok LIVE shopping session using a five stage commerce script, build an affiliate programme whose commission plans recruit creators to attract new customers, and manage e-commerce strategies and campaigns across the store, setting up GMV Max campaigns with ROI targets for both product and LIVE promotion. The course closes with measurement: trainees develop, execute, and evaluate media strategies and plans, assessing the impact of media advertising across channels in relation to target customers, so paid, affiliate, and organic GMV are all visible and managed in Seller Center analytics.
By the end of the course, trainees will be able to set up and operate a TikTok Shop, produce shoppable content, run LIVE selling sessions, manage affiliates and GMV Max campaigns, and measure total marketing performance across every channel that drives sales.
What You'll Learn
- Set up a TikTok Shop seller account, configure the storefront, and create product listings that surface in search and convert browsers to buyers
- Produce shoppable short-form product videos using the hook, problem, solution, and CTA framework with in-video product tagging
- Formulate social media strategic plans and content calendars that drive product discovery and develop customer acquisition strategies to attract new customers
- Plan, script, and execute a structured TikTok LIVE shopping session using the five stage LIVE commerce script
- Build and manage a TikTok Shop affiliate programme, recruiting creators through commission plans as part of the store's customer acquisition strategy
- Manage e-commerce strategies and campaigns through GMV Max with ROI targets, and develop, execute, and evaluate media strategies and plans to assess the impact of media advertising across paid, affiliate, and organic channels in Seller Center analytics
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives)