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Personal Branding to Power Up Your Business Globally

Name: Personal Branding to Power Up Your Business Globally
Price: 850 SGD

Training Provider: JILL LOWE (SINGAPORE) PTE. LTD.

Course Reference: TGS-2021009533

S$850

Original: S$1,700

Save S$850

About This Course

On completion of this course, the learner will be able to:
1. Apply branding theories to personal branding
2. Identify tangible and physical attributes that are unique to your personal brand
3. Develop your brand personality for differentiation
4. Establish personal brand position aligned to your brand image and personality
5. Define market and brand profiles for identified target markets and customers
6. Develop personal brand guidelines to convey your brand consistently
7. Apply effective brand management strategies to raise brand awareness
8. Develop metrics to measure the performance of brand equity

What You'll Learn

This course aims to help the targeted learners understand and appreciate the power of personal branding as well as equip them with practical knowledge to create and maintain their personal branding. They will learn to leverage on personal styling, dressing and grooming to bring out their unique attributes, use their personality to differentiate themselves positively, come up with a market positioning that capitalised on their personal uniqueness and strengths, and put in place a set of guidelines to consistently brand themselves in different settings. With the competencies acquired, they will be able to upkeep their personal brand to continuously raise their personal and organisation brand awareness in the minds of their target market and target stakeholders and identify ways to measure their success.

Entry Requirements

Learners are assumed to:
1. Be able to speak, listen, read and write English at a proficiency level not lower than ESS level 7
2. Have minimum diploma
3. Have minimum 2 years working experience in a role that requires regular interactions with external stakeholders...
4. Be able to perform under very minimal supervision
5. Have responsibilities for higher level work such as business networking