Establish TikTok marketing strategy plan to meet business requirements for internationalisation (Synchronous E-Learning).
About This Course
The course aims to address the following performance gaps for Head of Sales and Marketing department, E-Commerce Director, Marketing Director, Business Owner and others who are involved in the marketing aspect:
1. Review business impacts from data analytics insights.
2. Evaluate local and international business environment and landscape.
3. Drive profiling of target customers and market segments for marketing campaigns.
4. Establish scope and goals of marketing campaigns.
5. Formulate budgetary assumptions.
6. Monitor and leverage latest technology and consumer trends.
What You'll Learn
The new digital technologies, a growing e-commerce market and overseas market opportunities are important factors in retail sector. The rapid growing in Internet Retailing market particularly in Outreach and Traffic Optimisation skills likely to become a key sales channel for the sector. Retailers would need to adapt to the evolving landscape by innovating and upskilling their employees. This will enable them to face new challenges and leverage the growth opportunities, both locally and overseas.
The “Social Media Marketing” Proficiency Level 5 is one of the Technical Skills and Competency (TSC) identified in the Skills Map for Directors who work on enhance e-commerce customer experience. The course aims to engage learners, primarily Head of Sales and Marketing department, E-Commerce Director, Marketing Director, Business Owner and others who are involved in the marketing aspect, to develop social media strategy plans by meeting the business requirement of the market.
Hence, target learners such as Head of Sales and Marketing department, E-Commerce Director, Marketing Director, Business Owner and others who are involved in the marketing aspect would need to able to drive the organisation’s business strategies by setting direction for the organisation’s marketing campaigns, programmes and communication plans. He/she would also need to formulate data-driven commercial insights and directing budget forecasting activities. This course would address learners’ training need.
Entry Requirements
This course is targeted at marketing and advertising professionals in Head of Sales and Marketing department, E-Commerce Director, Marketing Director, Business Owner and others who are involved in the marketing aspect in retail sector. Learners have to declare their employment status, organisations they work for or used to work for, the numbers of years of relevant experience in the registration form and declared the information they provided are genuine and current either via CV/ Resume or submit a letter from Head of Human Resource Department of the respective organisation to certify that:
1. The learner possesses English literacy to manage routine work-related conversations and organisational procedures.
2. Able to operate a personal desktop computer / laptop.
3. At least a Diploma in Marketing or Business from a local polytechnic or other Private Education Institution.
4. The learner has served at least two years in sales, marketing or digital marketing role in the organisation