Channel Strategies for Market Expansion & Business Growth
About This Course
In today's ever-changing and competitive business landscape, understanding the intricacies of channel strategies for market expansion and business growth is paramount. This course equips you with the knowledge and skills to navigate different modes of market entry and capitalise on the dynamic world of business and entrepreneurship. Delve into the latest market trends, analyse diverse channel strategies, and formulate strategic business development plans. Consider what it takes to tackle market entry challenges, build valuable business networks, and hone your negotiation and stakeholder management skills. Foster mutually beneficial partnerships that seek to drive your business forward. Join us for this transformative course and steer your business toward another phase of growth!
What You'll Learn
2. Lead in identifying and assessing opportunities against market entry strategies to create long-term business partnerships
3. Direct the negotiation process to secure favourable terms with business partners to achieve desired outcomes
4. Drive customer adoption and sales in target markets by leveraging data intelligence and customising to local needs
5. Facilitate cross-functional relationships and networking to promote collaboration among internal and external stakeholders
6. Evaluate the impact of proposed channel strategies and business targets to obtain buy-in
7. Guide communication to internal stakeholders on opportunities and plans, to garner support
Entry Requirements
This course aims to equip business owners and managers in business opportunities development through different modes of market entry for commercialisation and internationalisation. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a more holistic approach to business expansion.
Learners should have at least a Bachelor’s degree or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4.