Applied Google Analytics for Business
About This Course
LO1 – The learner is able to identify new and emerging technologies, trends and techniques for market research and customer data analytics for web and mobile analytics.
LO2 – The learner is able to define questions, trends and challenges through market research and analytics for web and mobile analytics.
LO 3 - The learner is able to explain the principles of digital data optimisation for user demographics, behaviour and transactional data for web, mobile and digital interaction analytics.
LO 4 - The learner is able to develop new ways to organise and optimise digital data for web, mobile and digital interaction analytics.
LO 5 - The learner is able to present and report to higher management key business and consumer intelligence insight and to give recommendations for web, mobile and digital interaction analytics.
LO 6 - The learner is able to describe the techniques for measuring Return on Investment(ROI), user behaviour and marketing attribution for web, mobile and digital interaction analytics.
LO 7 - The learner is able to calculate ROI, marketing attribution and overall marketing effectiveness using marketing and business metrics for web, mobile and digital interaction analytics.
What You'll Learn
You will learn how to identify high performing traffic and optimize your website for the best returns. Using real website data as reference during the course, learners will be able to experience actual analysis using dimensions in Google Analytics. For beginners, learning Google Analytics is the fundamental step towards digital analytics.
Entry Requirements
Assumed Attitude
• Have effective communication and relationship management skills to work with employees from all levels and areas within an organisation
Assumed Skills and Knowledge
• Manage the delivery of services to stakeholders within projects of limited scope
• Have effective communication and relationship management skills to work with employees from all levels and areas within an organisation
• Provide support to operational employees in the implementation of change processes
• Work with competitive knowledge of the business, industry and sector in which the organisation operates
• Be able to listen and speak English at a profi ciency level equivalent to the Employability Skills Workforce Skills Qualifi cations (ES WSQ) & Workplace Literacy(WPL) Level 5
• The entry requirement will be ‘N’ level/’O’ level qualifi cation and above and be able to read and write English at a profi ciency level equivalent to the ES WSQWPL level 5/N Level