Create a Lead Converting Email Marketing Campaign (Synchronous e-Learning)
Training Provider: LAURES SOLUTIONS PTE. LTD.
Course Reference: TGS-2023039009
S$750
Original: S$1,500
Save S$750
About This Course
Learning Outcomes
LO1: Execute and test email marketing campaigns aligned with operational plans
LO2: Analye email campaign performance, analyzing data for future improvements
LO3: Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback
What You'll Learn
Topic 1: Campaign Planning and Initial Testing
• Understanding Campaign Objectives
- Defining clear campaign goals
- Mapping objectives to target audience segments
• Operational Planning Essentials
- Budgeting for the campaign
- Resource allocation and management
• Pre-Campaign Testing Strategies
- A/B Testing
- Crafting compelling subject lines
Topic 2: Campaign Execution and Analysis
• Selecting the Right Marketing Mix
- Understanding the 4 P's: Product, Price, Place, Promotion
- Aligning the marketing mix with campaign objectives
• Identifying Products/Services for Promotion
- Categorizing product/service offerings
- Tailoring promotions to the product lifecycle
• Monitoring Campaign Performance
- Setting up tracking mechanisms
- Analyzing open rates, click-through rates, and conversion rates
• Refinement and Continuous Improvement
- Evaluating success factors and areas of improvement
- Documenting feedback for future campaigns
Topic 3: Ongoing Monitoring and Feedback Collection
• Understanding Campaign Schedules
- Best times to send emails
- Sequencing and frequency considerations
• Leveraging Data from Pre-Campaign Testing
- Interpreting results from initial tests
- Adapting strategies based on pre-campaign insights
• Monitoring Media Platforms
- Assessing placements and reach
- Observing competitors' campaigns and strategies
• Collecting Diverse Feedback (A6)
- Techniques for customer feedback collection
- Evaluating feedback from store managers, supervisors, and online platforms
• Understanding Campaign Objectives
- Defining clear campaign goals
- Mapping objectives to target audience segments
• Operational Planning Essentials
- Budgeting for the campaign
- Resource allocation and management
• Pre-Campaign Testing Strategies
- A/B Testing
- Crafting compelling subject lines
Topic 2: Campaign Execution and Analysis
• Selecting the Right Marketing Mix
- Understanding the 4 P's: Product, Price, Place, Promotion
- Aligning the marketing mix with campaign objectives
• Identifying Products/Services for Promotion
- Categorizing product/service offerings
- Tailoring promotions to the product lifecycle
• Monitoring Campaign Performance
- Setting up tracking mechanisms
- Analyzing open rates, click-through rates, and conversion rates
• Refinement and Continuous Improvement
- Evaluating success factors and areas of improvement
- Documenting feedback for future campaigns
Topic 3: Ongoing Monitoring and Feedback Collection
• Understanding Campaign Schedules
- Best times to send emails
- Sequencing and frequency considerations
• Leveraging Data from Pre-Campaign Testing
- Interpreting results from initial tests
- Adapting strategies based on pre-campaign insights
• Monitoring Media Platforms
- Assessing placements and reach
- Observing competitors' campaigns and strategies
• Collecting Diverse Feedback (A6)
- Techniques for customer feedback collection
- Evaluating feedback from store managers, supervisors, and online platforms
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21-65 years old
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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