Create a Lead Converting Email Marketing Campaign
About This Course
The WSQ Create a Lead Converting Email Marketing Campaign course equips participants with essential skills to plan, execute, and analyze high-impact email marketing campaigns. Learners will develop proficiency in campaign planning, including defining clear objectives, segmenting target audiences, and conducting pre-campaign A/B testing. Participants will gain insights into operational planning, resource allocation, and crafting persuasive subject lines that increase open rates.
The course further explores campaign execution, performance tracking, and continuous improvement strategies. Learners will analyze open rates, click-through rates, and conversions while leveraging data from pre-campaign tests. The program also emphasizes the importance of ongoing campaign monitoring, customer feedback collection, and performance optimization to ensure future campaign success. This course is ideal for those looking to enhance their lead generation efforts through strategic email marketing
What You'll Learn
LO1: Execute and test email marketing campaigns aligned with operational plans
LO2: Analye email campaign performance, analyzing data for future improvements
LO3: Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback
Topics Covered
Topic 1: Campaign Planning and Initial Testing
• Understanding Campaign Objectives
- Defining clear campaign goals
- Mapping objectives to target audience segments
• Operational Planning Essentials
- Budgeting for the campaign
- Resource allocation and management
• Pre-Campaign Testing Strategies
- A/B Testing
- Crafting compelling subject lines
Topic 2: Campaign Execution and Analysis
• Selecting the Right Marketing Mix
- Understanding the 4 P's: Product, Price, Place, Promotion
- Aligning the marketing mix with campaign objectives
• Identifying Products/Services for Promotion
- Categorizing product/service offerings
- Tailoring promotions to the product lifecycle
• Monitoring Campaign Performance
- Setting up tracking mechanisms
- Analyzing open rates, click-through rates, and conversion rates
• Refinement and Continuous Improvement
- Evaluating success factors and areas of improvement
- Documenting feedback for future campaigns
Topic 3: Ongoing Monitoring and Feedback Collection
• Understanding Campaign Schedules
- Best times to send emails
- Sequencing and frequency considerations
• Leveraging Data from Pre-Campaign Testing
- Interpreting results from initial tests
- Adapting strategies based on pre-campaign insights
• Monitoring Media Platforms
- Assessing placements and reach
- Observing competitors' campaigns and strategies
• Collecting Diverse Feedback (A6)
- Techniques for customer feedback collection
- Evaluating feedback from store managers, supervisors, and online platforms
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21-65 years old