Business Acumen for Commercial Success (Classroom & Asynchronous)
About This Course
Every department in an organisation contributes to driving the strategic growth and bottom-line success. When professionals understand how their roles connect to the bigger picture, they become catalysts for progress and innovation. Adopting a business-savvy mindset is key to unlocking your leadership potential and elevating your impact.
The two-day Korn Ferry Academy course Business Acumen for Commercial Success will equip you with the essential skills and tools to elevate your career. Whether you’re an aspiring business leader, an HR professional, or someone looking to enhance your commercial insights, this course will empower you to thrive in a landscape where commercial acumen is key to achieving your goals – and making you even more valued within your organisation.
Prepare to transform your leadership approach with a powerful foundation in strategic thinking. This course expands your perspective beyond your current role, highlighting how every department—finance, marketing, operations, and HR—drives the company’s strategic goals. By fostering a business-savvy mindset, you’ll gain the insight and confidence to engage in strategic discussions, making you a more impactful and valued leader capable of shaping the organisation’s future.
What You'll Learn
- Understand Customer Perspectives: Gain a holistic understanding of your customers by identifying their thoughts, needs, and goals related to your products and services.
- Conduct Strategic Environmental Assessments: Apply SWOT analysis and Porter’s Five Forces to assess internal and external factors shaping your company’s competitive edge, identifying key market drivers and challenges to strengthen strategic planning.
- Evaluate Cost and Pricing Strategies: Explore different cost and pricing approaches, analysing their benefits and limitations to support well-informed and effective pricing decisions.
- Assess Financial Health: Build confidence in evaluating your organisation’s financial well-being by effectively analysing income statements and balance sheets.
- Craft an Impactful Pitch: Create a concise and persuasive pitch that clearly communicates your product’s value proposition, empowering you to engage in high-stakes discussions and present your ideas with confidence and authority.
Entry Requirements
- Singapore Citizens or Singapore Permanent Residents