Elevate the Attractions Experience Through Service Design
About This Course
This course is designed for attractions professionals, admissions and guest relations teams, and content and operations personnel who help shape visitor experiences and interactions. This intermediate course combines service design principles with practical blueprinting tools to map the visitor journey, manage customer service innovation, enhance guest relations, and deliver memorable visits. Learn to blueprint frontstage delivery and backstage enablers across key touchpoints, and apply structured frameworks to manage special guest needs with empathy and composure. Get set to design intentional and differentiated guest experiences that turn every customer visit and interaction into positive memories.
What You'll Learn
2. Design an innovative attraction experience through the service design process to achieve the desired level of customer experience
3. Develop a service blueprint that connects frontstage delivery with backstage enablers across key attractions touchpoints
4. Demonstrate the management of special guest requests with empathy, ownership and composure
Entry Requirements
Learners should have at least an O-level or equivalent educational qualification and be able to listen to, speak, read and write English at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 3.