Employer Branding Level 5: Develop and Communicate Employer Brand Position (Synchronous e-Learning)
Training Provider: HUMAN CAPITAL (SINGAPORE) PTE. LTD.
Course Reference: TGS-2018502843
S$400
Original: S$800
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About This Course
This unit addresses the skills and knowledge to develop an employer brand that clearly communicates an organisation’s identity and its differentiating Employee Value Proposition. This includes leading studies around employer branding, setting differentiators in employer branding, developing the Employee Value Proposition, communicating the employer brand consistently, and reviewing the effectiveness of the employer branding process.
What You'll Learn
1. Lead studies around employer branding to understand how the organisation is perceived by relevant stakeholders
2. Set differentiators to distinguish the organisation from its competitors
3. Develop Employee Value Proposition to leverage organisational strengths in alignment with long term strategic objectives and desired culture
4. Communicate employer brand consistently to engage internal and external target audience on an on-going basis
5. Review the effectiveness of employer branding process to enhance employer branding
2. Set differentiators to distinguish the organisation from its competitors
3. Develop Employee Value Proposition to leverage organisational strengths in alignment with long term strategic objectives and desired culture
4. Communicate employer brand consistently to engage internal and external target audience on an on-going basis
5. Review the effectiveness of employer branding process to enhance employer branding
Entry Requirements
Prospective candidates should have a minimum bachelor’s degree in any discipline and at least 2 year of HR or people management experience
OR
Diploma holders with at least 3 years of HR or people management experience may also be accepted.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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