Drive Traffic and Sales with TikTok Video Marketing (Synchronous e-learning)
About This Course
Unlock the power of TikTok to boost traffic and drive sales for your business. This course will guide you through developing an inbound marketing strategy that fosters a customer-centric culture on TikTok. You'll learn how to manage content effectively, implement viral marketing tactics, and grow a loyal follower base organically while converting leads into customers.
Discover how to set up and optimize TikTok advertisements for lead generation, understand the TikTok algorithm, and master creative best practices for content. Evaluate the effectiveness of your TikTok marketing strategies and make data-driven decisions to enhance performance and ROI.
What You'll Learn
LO1 - Develop and inbound marketing strategy driving customer-centric culture on TikTok
LO2 - Manage content and implement a viral content marketing strategy on TikTok.
LO3 - Grow organic followers, convert leads to customers and evaluate TikTok inbound marketing strategy.
Topics Covered
Topic 1 Get Started with TikTok Marketing Strategy
• TikTok marketing strategies and understand how TikTok works
• TikTok inbound marketing implementation plan and setup your TikTok accounts
• Driving a customer-centric and value-creation culture on TikTok
Topic 2 Create and Manage TikTok Content
• TikTok interface and features
• Developing a viral content strategy
• Understanding TikTok algorithm
• Creative best practices
Topic 3 Monetizing TikTok
• How to set up TikTok advertisement for lead generation
• Types of advertisements – driving customer decision journey
• How to monitor the advertisement performance
• Evaluate the effectiveness of TikTok marketing strategy
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old