Environmental Scanning and Strategic Planning for Business Growth
About This Course
In today's dynamic and competitive business landscape, the importance of environmental scanning and strategic planning for business innovation and growth cannot be overstated. This course is designed to help you develop a holistic approach to business environment analysis that takes into consideration the critical success factors that will influence your business operations and decision-making processes. Through structured market intelligence and competition analysis, ignite your innovation prowess, outpace your competitors, and thrive in the ever-evolving world of business. Leverage relevant market trends, align with macroeconomic forces, and embark on a journey of strategic planning and innovation that is adequately supported by comprehensive business environment analysis. Shape the future of your business success through this 2-day interactive learning programme.
What You'll Learn
2. Formulate market research methodologies and priorities to evaluate trends and SWOT analysis for effective market segmentation and scenario planning
3. Examine the key components of competition analysis to innovate, problem-solve and improve the organisation’s strategic plan
4. Synthesise market and industry trends with macroeconomic factors to position the business for innovation and growth
5. Develop SOPs in business environment analysis to drive sustained innovation and strategic plans
Entry Requirements
This course aims to equip business owners and managers in business environment analysis for strategic planning, innovation and growth. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a more holistic approach to environmental scanning and market intelligence.
Learners should have at least a diploma or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4.