Masterful Selling
About This Course
This course is structured into two comprehensive learning units (LUs), each designed to enhance your masterful selling capabilities.
Learning Units (LUs)
LU1: Analysing Markets and Planning Sales Strategy equips you with essential skills in market analysis and sales strategy development.
You will learn to identify potential sales opportunities using consumer profiling techniques. The unit covers the evaluation of organisational plans and client data to create sales strategies that align with business objectives. Additionally, you will analyse sales performance patterns and client perspectives to develop adaptive sales plans that address varying customer needs and organisational sales cycles.
LU2: Executing and Optimising Sales Processes and Communication Strategies focuses on refining your sales approach and measuring its effectiveness.
You will learn to devise sales strategies that adapt communication tactics to individual client preferences. The unit teaches methods to evaluate sales and marketing activities by analysing product performance trends and business results. You will explore techniques for maximising upselling, cross-selling, and referral opportunities within cascading sales targets. Lastly, you will develop refined short-term sales strategies that incorporate customer insights and group-selling techniques for diverse audiences.
What You'll Learn
Additionally, the course will teach you to customise communication and sales tactics for individual clients. You'll gain skills in assessing sales and marketing effectiveness through product performance analysis.
Finally, you'll learn to maximise upselling, cross-selling, and referral opportunities - and revise your sales strategies using customer insights and group-selling techniques.
Learning outcomes:
LO1: Identify potential sales opportunities using market analysis and consumer profiling techniques
LO2: Evaluate key elements of a business unit sales plan to transform an IT product or service roadmap into a strategic sales action plan for business units
LO3: Analyse sales performance patterns and client perspectives to develop sales plans that address varying customer needs and organisational sales cycles
LO4: Devise sales strategies that adapt communication and sales tactics to individual client preferences
LO5: Evaluate the effectiveness of sales and marketing activities by analysing product performance trends and business results
LO6: Analyse the process of cascading sales targets to identify and maximise opportunities for upselling, cross-selling, and referrals with cascading sales targets.
LO7: Devise refined short-term sales strategies that incorporate customer insights, group-selling techniques, and individual preferences within diverse audiences.
Entry Requirements
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent