Social Media Retargeting Strategies To Maximise Leads & Sales
About This Course
Course Objective
Learners will be able to formulate social media strategy plans to meet business requirements and establish positive relationships with social media advocates
Learning Outcomes
LO 1 - Learners will be able to formulate social media strategy plans and establish campaign performance targets
LO2 - Learners will be able to set the budget requirements for the deployment of social media campaign and evaluate various marketing reinforcement tools.
LO3 - Learners will be able to establish communications plan to enforce brand story and execute retargeting campaign to keep up-to-date with the market and consumer trends.
What You'll Learn
Formulate social media lead generation strategy plans for 6 months (K1, A1)
Establish performance targets and Identify key market positing (A2)
Identification of brand message and establish positive relationships with industry and influencers (A3)
Privacy requirements and confidentiality requirements (K2)
Copyright and IP consideration (K3)
Topic 2 Campaign Performance and Optimisation Techniques
Understanding data, optimizing and campaign analysis and set the budget (A4)
Identify and create targeted audience with of AB testing (A5)
Identify the mistakes and pitfalls in current existing campaign (K4)
Learn how to cut losses and increase advertising effectively (K4)
Ways to increase engagement and leads (K4)
Topic 3 Retargeting Strategies and Techniques
Enforcement brand story - of one’s services (K5, A6)
Structure and crafting of ad-copy for retargeting campaign (K6)
Structure and extract retargeting audiences (K6)
Retargeting campaign execution with step by step video guide (A7)
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience