Google Advertising & YouTube Remarketing
About This Course
Course Objective
Learners will be able to manage, review and monitor the implementation of Pay Per Click (PPC) campaigns, conduct analysis on PPC campaigns on Google and Youtube advertising platforms.
Learning Outcomes
LO1 – Design PPC campaign to monitor marketing performance such as traffic quality, click-through rate and conversion rate,
LO2 – Mointor PPC campaign performance to identify fraud, low performing ads, and profitability of advertisting.
LO3 – Create PPC reports to manage Youtube ads.
What You'll Learn
- Understand the difference between free and paid marketing on search engines
- Understand the various paid services (Google PPC, YouTube)
- Identify the key essentials of a high conversion landing page
- Understand the usage of Google conversion tracking code
- Understand how Google Ad bidding works
Topic 2 Structure and Strategising of Google PPC Campaign
- Understand specific keyword pricing and trends with keyword research tools
- Understand keyword match types
- Understand and structure different ad-groups
- Practice campaign execution with step by step guide
- Understand statistics and key performance indicators to improve campaign performance
Topic 3 Structure and Strategising of Youtube Paid Ads
- Understand video marketing content strategy
- Identify the different types of Youtube Ads
- Understand audience targeting in Youtube advertising
- Practice campaign execution with step by step guide
- Understand statistics and key performance indicators to improve campaign performance
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience