TikTok Marketing & Advertising Course
About This Course
Course Objective
Learners will be able to implement and review inbound marketing strategies using Tiktok to attract prospects and manage the Tiktok video content creation.
Learning Outcomes
LO1 - Learners will be able to develop and inbound marketing strategy driving customer-centric culture on TikTok
LO2 - Learners will be able to manage content and implement a viral content marketing strategy on TikTok.
LO3 - Learners will be able to grow organic followers, convert leads to customers and evaluate TikTok inbound marketing strategy.
What You'll Learn
• TikTok marketing strategies and understand how TikTok works
• TikTok inbound marketing implementation plan and setup your TikTok accounts
• Driving a customer-centric and value-creation culture on TikTok
Topic 2 Create and Manage TikTok Content
• TikTok interface and features
• Developing a viral content strategy
• Understanding TikTok algorithm
• Creative best practices
Topic 3 Monetizing TikTok
• How to set up TikTok advertisement for lead generation
• Types of advertisements – driving customer decision journey
• How to monitor the advertisement performance
• Evaluate the effectiveness of TikTok marketing strategy
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience