FACEBOOK MARKETING & ADVERTISING LEAD GENERATION STRATEGY
About This Course
Course Objective
Learners will be able to evaluate the potential of social media marketing opportunities and monitor the outcome of social media marketing.
Learning Outcomes
LO1 - Learners will be able to establish the social media campaign objectives and develop a marketing plan
LO2 - Learners will be able to evaluate the potential of social media marketing and platforms
LO3 - Learners will be able to evaluate the KPI of social media marketing and monitor the outcomes
What You'll Learn
Establish social media marketing objectives (A6) Understand and optimise Facebook page with your key branding assets (K1)Identify the types of successful Facebook lead generation advertisement (K1)Understand how sponsored advertisement works (K1)Understand Facebook algorithm and data collection (K1) Understand Facebook campaign creation success (K1)Understanding of Facebook ad-copy, the do’s and don’ts (A1) Crafting of ad-copy based on your core market strength (A1) Understand Facebook core audience targeting (A1) Identify and plan your targeted audience based on core audiences targeting (A1)Privacy requirements (K2)Copyright and IP consideration (K3)
Topic 2 Competitive & Market Analysis
Evaluate social media marketing potential (A2) Understanding of a lead generation marketing funnel (A2)Analyse your potential customers (K4)
Identify competitors and your core market strength (K4)Determine different social media platforms (A4) Knowing their demographics data and behaviours in relation to your market competition (K4)Values of building a community of advocates on social media platforms (K6) Understand how to create a successful lead generation campaign (K6)Understanding the application of campaign structure based on product or services objectives (K6)
Topic 3 Facebook Stats, Reporting and Optimisation
Essential advertising metrics to track and measure (A3) Understand statistics and take essential actions steps to reduce losses and increase performance (A3)Understanding of AB testing for effective optimisation (A3) Identify and plan your AB testing scheduling (K5) Performance identifiers and optimisation strategies (A5) Understand the application of retargeting campaign to improve conversion (A5) Consideration on Customer reviews (K7)
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience